MediaStarboard | The Enterprises Media Planning North Star. – Your Media planning North Star.

A control deck for marketing. Built to replace spreadsheets.

Plan, approve, and control budgets. Without files.

Fast enterprise onboarding Governance built-in
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Empower your team

Complexity shouldn’t stall strategy.

Media Starboard simplifies complex planning by organizing workflows, accelerating collaboration, and keeping everyone, from marketing to finance, on the same page when it comes to strategy and costs.

Media Planning Diagram
Compare Features

What’s the difference between Spreadsheets, other tools, and Media Starboard?

A clear features comparison that elevates the concept of media planning.

Spreadsheets Other planning tools
Media Starboard
Pricing model
“Free”
Hidden costs over time.
Per user
Scales with users.
Fixed
Aligned to governance needs.
Governance & structure
Markets & Taxonomy standardisation
✕
No
Definitions drift.
−
Limited
Often not enforced.
✓
Custom naming convention
Central guardrails.
Approvals & audit trail
✕
No
Email chains only.
−
Partial
Audit varies.
✓
Workflow approval and logging
Decision history.
Permissions & ownership
−
Basic
File sharing.
✓
Yes
Roles & spaces.
✓
Group-based roles
Granular control.
Planning workflow
Multi-budget management
−
Manual
Copy-paste risks.
−
Varies
Split across modules.
✓
Flexible and user friendly
Single source of truth.
Rule-based reallocation
✕
No
Breaks governance.
−
Limited
Tool dependent.
✓
Smart bulk edits
Native automation.
Calendar orchestration
✕
No
Not native.
✓
Yes
Only selected insights.
✓
Visual spend tracker
Weekly/Monthly views.
Measurement readiness
Structured inputs for BI
−
Manual
Fragile schemas.
−
Limited
Needs custom work.
✓
Ready-to-use reporting
Governed outputs.
API / data integration
✕
No
No system of record.
−
Sometimes
Gated by tiers.
✓
Yes
Plugs into your stack.
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Workflow

A live decision network.

Not steps in a file. A system where planning flows with governance.

Define structure

Markets, channels, calendars, governance.

Run approvals

Decisions live inside the plan.

Track

Planned → committed → spent → forecast.

Optimise

Re-allocate without breaking rules.

Media Starboard • 1 minute ago
Control your media plan at scale: manage hundreds of publishers with a few clicks
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Ready when you are.

Fast onboarding for big enterprises.

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